Ebook Business Research Methods, 12th Edition
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Business Research Methods, 12th Edition
Ebook Business Research Methods, 12th Edition
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About the Author
Teaches research methods, statistics, and organizational behavior in the masters and doctoral programs of public administration and business. Cooper's Ph.D. is from Kent State University. In addition to grants, articles, books, and monographs, he has received several teaching awards, most recently from the College of Architecture, Urban & Public Affairs. Dr. Cooper serves as the managing director of the Cooper Research Group, a consultancy specializing in customer satisfaction, loyalty, defection, and market segmentation research for the electronics and computer industries. Currently, he provides senior management of domestic and global firms with brand, segmentation, and service analysis. Prior to his academic career, Cooper was responsible for executive recruitment at a Fortune 500 and was an U.S. Air Force Captain during four years of active duty.
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Product details
Hardcover: 692 pages
Publisher: McGraw-Hill Education; 12th edition (March 5, 2013)
Language: English
ISBN-10: 0073521507
ISBN-13: 978-0073521503
Product Dimensions:
8.8 x 1.3 x 10.9 inches
Shipping Weight: 3.8 pounds (View shipping rates and policies)
Average Customer Review:
4.3 out of 5 stars
50 customer reviews
Amazon Best Sellers Rank:
#241,016 in Books (See Top 100 in Books)
I think I am going to keep this book for my doctorate for instructions. Our project in this class was done according to the books processes but we had some issues with demographics of survey.
The book is good and I got an A in the class.
the bible for business research methods in an easily explainable manner
very elementary book without comprehensiveness and intellectual in depth
Good price better than school bookstore.
The text is awesome, great content and very well put together. If my college class didn't require it, I would have never purchased it. The price tag is $266 for paperback...wow! How do they expect college students to be able to afford this?
Doesn’t explain concepts very well. Only bought because I had to.
Purchased for school, material could have been more concise.
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