Download , by Lawrence Levy
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, by Lawrence Levy
Download , by Lawrence Levy
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Product details
File Size: 6038 KB
Print Length: 248 pages
Page Numbers Source ISBN: 1328745619
Publisher: Mariner Books; Reprint edition (November 1, 2016)
Publication Date: November 1, 2016
Language: English
ASIN: B01912OSA0
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Amazon Best Sellers Rank:
#7,305 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
There are a number of books on Pixar. I'm a big fan of Pixar, so I've read two of them. This one, and "The Pixar Touch" (and I'll soon read "Creativity Inc"). Of the two I've read, they couldn't be more different. "The Pixar Touch" follows the main creative leaders of Pixar, and talks about how they created all the technology and story-telling expertice, and then how the company made their first half dozen or so films. You do learn about Jobs and Lucas along the way, but the focus is on the movies and the creative talent. "Pixar And Beyond" isn't even really a story of Pixar, it's a story of Lawrence Levy (their CFO). And it covers how he came up with the companies first business plan, their financial model for creating animated films, recruited investment bankers, took the company public etc. And along the way we learn about the history of the stock market, how the stock market works, and a bunch of other financial topics.Note that I'm actually pretty interested in financial matters. Heck, I used to invest in Pixar back in the day. But even so, I found "Pixar and Beyond" to be a boring, laborious tale, while "The Pixar Touch" was fascinating and really fun. It of course depends somewhat on personal taste, but there you have my take on it.
Well written, full of humanity, and hard to put down, To Pixar and Beyond is an engaging read. I was surprised at the number of obstacles Levy and Pixar needed to overcome on the way to success. This one immediately shouldered aside the five or six other books I had open in my Kindle app; highly recommended, and not just for those interested in business.
My background in creative industry leads me into the investment in the digital sector. Recently I reconnect my initial passion in the film industry by investing in films and use the analytical model to approach the investment risk.I found this book during my search on the business insight in the entertainment industry. I highly recommend the analytical approach on the business insight during Pixar early monetization model. Nobody can think of throwing the only business model of Renderman licensing into monetizing ‘motion blur’ patent. Brilliant!The part of describing the tension on relationship with Disney and how to best use leverage and negotiation is also very insightful. I have similar experience like this. Be passionate about the deal but don’t be afraid of walking away from the deal!
Lawrence Levy has truly written a gem about his time @ Pixar and beyond. Having worked @ the Investment Bank that took Pixar public made reading Lawrence's account about it as CFO extra special. It was like I was there all over again.Describing his personal accounts of working with Steve Jobs, the ups and downs and finally success for Pixar made this book an incredible page turner.. It truly is an inspirational book for me and my entire family.What I really enjoyed was when Lawrence insisted that his team be included in the credits for Pixar films! THAT was indeed remarkable.I felt sad when I finished it because I wanted it to keep going. Going for a walk after reading it helped! ;>)
Levy's book is a good story with a hand full of important business take-a-ways. His simplification of the strategic needs of Pixar relative to establishing its future are great lessons. Additionally, their negotiations with Disney are another good lesson in facing both your opponents/partners/fears. Some additional insight into Jobs during a challenging stage of Jobs life.And, like a lot of business books there are a few solid, life long lessons.
A great book telling you so sometimes need boring people as they help you get the lifeline of a funding or translate your pixie dust to a molecular structure to be well received by the investors.Where past books about Pixar storytelling or creativity tell us about the captivating process of what Pixar gives to the world, this completes the job of what the would gave back - in terms of hard-won results. Focus and ingenuity were what helped he team to escape the trap of mild business ventures, and primed their prime channel of genius to what they truly wanted to excel at: true creative process.
Lawrence Levy is to blame for my lack of sleep last week. This book was for me a real page turner, as Levy narrates his move to Pixar, and his involvement with Steve Jobs and the folks at Pixar to make the leap from a long struggling startup to a mega force in the entertainment world - a company that would change the world.Levy has a very readable style of writing - casual, but not in a gee whiz sort of way that is all too common for insider books like this one - from non professional writers. Levy takes us behind the scenes of how Pixar was turned from a company with great potential in to the entertainment powerhouse of our generation. I knew a little about this from watching a DVD called Pixar Short Films Vol 1, but Levy provides so much more detail, particularly with regard to Steve Jobs (and his own) personal transformation through his involvement with Pixar, from both a creative and a business standpoint.I've met Lawrence at several Juniper mediation events, but do not know him, so it was especially fun for me to read about his motivations and more recent personal transformation from hi-tech/entertainment executive to working to help found and fund the Juniper (juniperpath.org) organization. A big thumbs up for a great story and a great read.
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