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The Five Most Important Questions You Will Ever Ask About Your Organization, by Peter F. Drucker
Get Free Ebook The Five Most Important Questions You Will Ever Ask About Your Organization, by Peter F. Drucker
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Review
“I rarely read long tomes of hundreds of pages but this book is great; it’s short and sharp and is good practical brain food.” (B2B Marketing, October 2015)
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From the Back Cover
With Peter Drucker's five essential questions and the help of five of today's thought leaders, this little book will challenge readers to take a close look at the very heart of their organizations and what drives them. A tool for self-assessment and transformation, answering these five questions will fundamentally change the way you work, helping you lead your organization to an exceptional level of performance. PRAISE FOR The Five Most Important Questions You Will Ever Ask About Your Organization "The Leader to Leader Institute has done a great service in bringing us this monograph. Good leaders come up with answers, but great leaders ask the right questions—and this wonderful work helps all leaders do exactly that." —Jim Collins, author, Good to Great and the Social Sectors "An amazing resource that can help even the most successful organizations become more successful!" —Marshall Goldsmith, author, What Got You Here Won't Get You There, winner of the Harold Longman Best Business Book of 2007 "Peter Drucker's Five Most Important Questions continue to be the indispensable questions an organization must ask itself, regardless of size or sector, if it is determined to be an organization of the future." —Kathy Cloninger, CEO, Girl Scouts of the USA "At a time when the need for more effective management and more ethical leadership is the moral equivalent of global warming, Drucker's common sense and courage should be modeled by everyone." —Ira A. Jackson, dean, Peter F. Drucker and Masatoshi Ito Graduate School of Management, and board member, The Drucker Institute "Nobody, not even Socrates, has ever asked better questions than Peter Drucker. All the personality, all the wisdom is here to make your work dramatically more effective." —Bob Buford, author, Halftime and Finishing Well, and founding chairman, Peter F. Drucker Foundation for Nonprofit Management
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Product details
Paperback: 144 pages
Publisher: Jossey-Bass; 58270th edition (April 18, 2008)
Language: English
ISBN-10: 9780470227565
ISBN-13: 978-0470227565
ASIN: 0470227567
Product Dimensions:
5.4 x 0.4 x 8.2 inches
Shipping Weight: 8.3 ounces (View shipping rates and policies)
Average Customer Review:
4.5 out of 5 stars
70 customer reviews
Amazon Best Sellers Rank:
#157,356 in Books (See Top 100 in Books)
This book offers a strategic planning framework for nonprofit organizations. It can help board members set the direction by asking five questions:What is our mission? The mission must reflect opportunities, competence, and commitment. Drucker cautions: “Never subordinate the mission in order to get money. If there are opportunities that threaten the integrity of the organization, you must say no.â€Who is our customer? “The primary customer is the person whose life is changed through your work... Primary customers may be infants, or endangered species, or members of a future generation.†Drucker notes that customer needs evolve. “And there are customers you should stop serving because the organization has filled a need, because people can be better served elsewhere, or because you are not producing results.†Philip Kotler adds, “Our business is not to casually please everyone, but to deeply please our target customers.â€What does the customer value? “Leadership should not even try to guess the answers but should always go to the customers in a systematic quest for those answers… People are so convinced they are doing the right things and so committed to their cause that they come to see the institution as an end in itself. But that’s a bureaucracy.â€What are our results? “Look at short-term accomplishments and long-term change… One of the most important questions for leadership is, Do we produce results that are sufficiently outstanding for us to justify putting our resources in this area?â€What is our plan? “The plan begins with a mission. It ends with action steps and a budget … If you have more than five goals, you have none… Goals make it absolutely clear where you will concentrate resources for results… Goals flow from mission, aim the organization where it must go, build on strength, address opportunity, and taken together, outline your desired future.†The board should set the direction, but not micromanage: “The board must not act at the level of tactical planning, or it interferes with management’s vital ability to be flexible in how goals are achieved.â€â€œAsk of any program, system, or customer group, ‘If we were not committed to this today, would we go into it?’ If the answer is no, say ‘How can we get out—fast?’… Planning is not an event. It is the continuous process of strengthening what works and abandoning what does not.â€Peter Drucker wrote the first edition in 1993. This edition is supplemented with chapters by Jim Collins, Philip Kotler, James Kouzes, Judith Rodin, V. Kasturi Rangan, and Frances Hesselbein. There is also a section with more detailed questions organized in subcategories under the five main questions. In total the book is about 100 pages.
What is our mission?Who is our customer?What does our customer value?What are our results?What is our plan?These are the questions Drucker challenges us to answer.I found this book to be incredibly inspiring. Drucker made me feel like running a non-profit would be possible in my life. I feel like I will continue to reference this book throughout my career.The most powerful quotes, of which I immediately wrote in my journal upon reading, are as follows:People have a "desperate need for a guiding philosophy, a beacon on the hill to keep in sight during dark and disruptive times" (pg. 21)"Your success ultimately depends on what you have contributed to the success of your customers" (pg. 34)"Our voyage is an artistic and not just scientific endeavor" (pg. 58)"Ultimately what is remembered is how we have been able to improve lives" (pg. 60)
Peter Drucker takes the reader through the Five Most Important Questions for a nonprofit organization. 1) What is our mission? 2) Who is our customer? 3) What does our customer value? 4) What are our results? and 5) What is our plan? Peter Drucker guides the reader through how to answer each question and how each question leads to more questions. The book is short and only takes about 30 minutes to read. Personally, I thought the Five questions were simple but Peter offers a way on how to tackle each question. The book explains the difference between primary and supporting customers and how each party needs to be satisfied to achieve results. Drucker also goes about offering how an organization can identify their customers and pin point customer values. At first I was turned off by the book because the questions seemed basic and self-explanatory. However, the questions listed in the book is not what adds value to an organization. The techniques and advice on how to interpret and tackle each question is the value in the book. Anyone working in nonprofit should read this book. This book can be expanded from nonprofits and applied to all organizations.
Progress begins by asking a better question. Peter Drucker poses the 5 MOST important questions we should ask ourselves when we are evaluating our business or company we wish to work for.These 5 questions will help you or your company to define your business. I believe all businesses are here to serve the market. A market is a bunch of customers who are willing and able to pay for your products and services. Understand the market, understand your customer, then understand what you can do best to serve the market and your customers.A great readWilliam TehInvestor | Author | EntrepreneurTTTrends Investments
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